Samsung is a global technology and appliance company, widely known for producing smart home appliances, electronics, and digital devices. Founded in 1938, the company has grown into one of the world’s largest and most recognisable brands.

In the appliance market, Samsung is known for its modern, high-tech products, often featuring smart connectivity and innovative design. It is especially popular with customers looking for cutting-edge, stylish appliances.

Samsung offers a wide range of home appliances, with a strong focus on smart technology.

Kitchen Appliances

• Fridge freezers (including Family Hub™ smart fridges)

• Built-in ovens and hobs

• Dishwashers

• Microwaves

Laundry Appliances

• Washing machines

• Tumble dryers

• Washer-dryers

Smart Appliances

• App-controlled devices

• AI-powered systems

• Connected home technology

Samsung appliances are designed to integrate into a smart home ecosystem, making everyday tasks easier and more efficient.

Samsung was founded in 1938 by Lee Byung-chul in South Korea. Originally starting as a small trading company, it gradually expanded into electronics and technology.

Key milestones include:

• 1960s–1970s: Entry into electronics manufacturing

• 1980s–1990s: Global expansion and brand growth

• 2000s–present: Development of smart appliances and digital technology

Samsung’s ability to adapt and innovate has helped it become a leader in both electronics and home appliances worldwide.